When it comes to SEO, every website has different needs. You need to piece together various components to develop the best SEO strategy for your site, including the right keywords, content, page title tags and so on.
Additionally, you need to pay attention to SEO off page optimization and see how you can find ways to push your site up in SERPs. For this, you need to track certain metrics to help you measure the effectiveness of your off page strategies:
1. Your Backlink Profile
One of the most important things you need to check for off page SEO is your domain’s backlink profile. This profile describes the collective quality and relevance of inbound links coming from other sites. SEO experts see this as one of the most important factors for off page SEO. It determines your site’s rank-worthiness on search engines and relevance in the right niche.
In a link-building strategy, it is crucial to focus on link quality, relevance, and volume. It’s also important to review your backlinks over time and eliminate the links that may get you penalized by Google. To evaluate the quality of your backlinks, you can use tools such as Majestic SEO and Ahrefs.
2. Your Keywords
Keywords play a significant role in off page as well as on page SEO. First of all, you need to determine whether your target keywords are feasible by looking at your brand’s capabilities and the level of competition. Of course, bigger brands can afford the most in-demand keywords. But for SMEs and startups, it’s best to start small and look for long-tail keywords that don’t have a lot of competition.
Long-tail keywords are 3-4 words long and are very specific to what you’re trying to sell – be it a product or service. To look for these keywords, you can refer to this post by Backlinko and utilize tools like KeywordTool.io.
Keywords can also help determine whether you’re attracting the right traffic or not. By analyzing this, you can structure every individual post to your audience’s liking. Lastly, it’s also a great strategy to check for any low-hanging fruits or low-competition keywords you’re already ranking for. You can use a tool like RankWatch to find these keywords, select the ones with a reasonable volume of traffic, and gain a quick boost in SERPs by optimizing for them.
3. Search Term Conversion Rate
A keyword’s value is not limited to its ability to rank and bring traffic to your site. It also helps filter the search users’ intentions, which may indicate whether or not they’ll convert. To capitalize this, you need to track the conversion rates for each search term and optimize for the ones that sell the most. For this, you can use an analytics platform like Moz Tools.
4. Dwell Time
Dwell time is another important SEO metric that measures engagement and user experience. It is the amount of time spent by an average visitor on your website. From Google’s perspective, the dwell time is a great measure of your site’s relevancy and overall rank-worthiness.
There are several things you can do to improve dwell time. For this, you need to look at why your visitors leave in the first place. For example, slow loading speed may cause up to 40% of your audience to leave. You also generally need to improve your content and offer more actionable tips to maximize engagement.
To check the dwell time for your pages, you can use a comprehensive tool like Google Analytics. Be sure to check often especially after making content revisions or implementing a new page layout.
In SEO, nothing must ever be rushed. Focus on tracking the factors listed above and be prepared to optimize for months to come. Remember that ranking takes a lot of time even for the best SEO professionals in the world.