Readability is the measure of how easy it is to read content on your website. If a site is difficult to read, it’s going to lead to a major drop in engagement. Furthermore, the chances are your site is going to fall down the rankings because you’ll notice a drop in traffic.
So how do you go about improving readability? It’s easier than you think, and these eight hacks are going to show you how to do it.
1. Bigger Fonts
The thing about SEO copy is that the bigger it is the better it is. Of course, it doesn’t have to be obnoxious, but if your audience has to squint in order to read everything it can force lines together, leading to the dreaded ‘wall of text’ effect.
Consider trying a bigger font, with fourteen or sixteen-point type. It will make your pages longer, but you can easily counter this by cutting down on the amount of writing.
2. Shorter Paragraphs
You may have noticed that most websites these days tend to have three to four-line paragraphs. This is no coincidence.
Studies have shown that you can get better readability through using shorter paragraphs. Feel free to split up some of them with a cut here and there.
3. More Line Height
Line height is the space between the lines. Usually, this is set to single. You may want to adjust it to make things easier to read. In an online capacity, you should be looking at 24 pixels. This is the optimal line height and the one that websites tend to get the most success from.
4. Background Contrast
The best contrast on the Internet is black text on a white background. If possible, you should protect this. If this isn’t possible, make sure that you adopt the highest level of contrast possible. Low contrast means that it’s difficult to even see what’s being written.
5. Narrow Lines
Do you know why newspapers and magazines tend to write in column format?
It’s due to better readability. Narrower lines are much easier to read than longer lines. Some websites have such long lines that they have developed a horizontal scroll. Keep things narrow and fill out everything else with visual content, or even just good old white space.
Subheadings should be present after one or two complete paragraphs. It accomplishes two major goals within your content. To start with, you are breaking up the monotony of your content. It becomes easier to read because your eyes naturally gravitate towards these focal points.
Furthermore, they make content easy to skim. Remember that a lot of people choose not to read a piece of content from top to bottom.
7. Bullet Points
Again, this is another option to break the monotony. Avoid your content going stale by implementing bullet points. These bullet points break text apart and they make it easy to condense a lot of points into a short space. Use them sparingly, but make sure you use them.
8. Images and Visuals
Visuals like static images and infographics have become increasingly popular in the last five years. Faster connections ensure that visual content can be loaded instantly. They are now a mainstay of any good blog or article because they allow you to illustrate a lot of points and provide a pleasing effect on the eye.
They are also perfect for anyone who happens to be using a mobile device, where they may not have the time to read a long piece of content.
Just make sure that any visuals you are using aren’t inadvertently slowing your whole website down. That could cost you in the SEO rankings.
Which of these hacks do you think is the most important?