Improving search traffic is a priority for all businesses. It makes sense considering the fact that the majority of your traffic will still come from Google. But what you have to keep in mind is that there are off page SEO factors and on page SEO factors you have to take into account.
It would take too long to list all the factors that can improve your search traffic here. We are going to list five of the options that will allow you to make an immediate impact.
- Get Better Content
When it comes to SEO, the biggest content marketing mistake you can make is to not have great content in the first place. Content is the driving force of your strategy and if you’re not engaging with your target audience the chances are it has something to do with the content you’re putting out.
Go back to the drawing board and consider what your target audience wants to hear about. This will help you to figure out what sort of content you should be publishing going forward.
2. Think Up a Great Page Title
The page title tells the visitor exactly what they can expect from this page. If you come up with something vague, you are potentially misleading people. They need to know what they’re going to find on a page before they even click on it. This is what is displayed in the Google indexes, so it makes sense to get this right.
Ultimately, a good page title is about being informative. You do want to appeal to humans, but you also need to appeal to Google’s bots.
3. Pay Attention to Meta Descriptions
It’s true that meta descriptions are no longer as relevant for SEO reasons. This is something that you should take into account exclusively for your visitors. It’s the little description that goes under your page title. Get this wrong and you could have the default description, which is just the first few lines of the page.
This is a place where you can insert a small sales pitch, featuring a good call to action.
4. Update Your URL Structure
The structure of your URL is crucial to pulling people in. You can improve traffic just by adding some keywords to them. Not only will you make them more search engine friendly, but you will inform people about your site before they even click.
As a rule, most people are intimidated by excessively long URLs, or cryptic ones that are too simple and don’t say anything about the actual subject matter. Play around with this. Platforms like WordPress make this easy.
5. Start a Link Building Strategy
Link building didn’t die when Google Panda came into being. It just lost some of its importance and Google became stricter when it came to the websites you worked with. If you can work with an authority website, you can bring in a lot of traffic via Google and through that website.
The real benefit of a link building strategy is in the fact that you are reaching a whole new audience. Many people choose to be loyal to just a few brands, so if you are hitting a website in your niche you may attract a few of their loyal followers to you.
Just make sure that don’t get tempted to take any short cuts with this. Google has been known to hammer websites that abuse the link building concept.
These five tweaks will help you to improve your website traffic. In your opinion, what do you think is the best way to boost your web traffic?