Five Books to Help You Improve Your Marketing Skills

Whether you are an established marketer or if you are just getting started in trying to market your own company, if you want to be successful in this arena, you need to know what you are talking about and you need to have the skills to succeed. If you want to have the best marketing skills possible, this won’t happen overnight, but one of the best ways to hone and develop the skills that you have is to read as much as possible about marketing from the experts that know this industry the best.

There is no replacement for really diving into a great marketing book. This is why we have complied a list of the five best books out there that can help you improve your marketing skills.

  1. Hustle: The Power to Change Your Life With Money, Meaning and Momentum by Neil Patel, Patrick Vlaskovits and Jonas Koffler

So much of success in marketing is all about having the drive, the habits and the work ethic to make it work. Marketing is no easy task. It involves a lot of let down and a lot of trial and error. One of the best things about this book is that it doesn’t just tell you how to “hustle” and how to work harder but it focuses on ways to charge your life, with “money, meaning and momentum.” Before you can hone in your skills, you need to have the right mindset and work ethic to use the skills that you have and this book will teach you how to get it.


  1. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Most people have heard of the 80/20 rule and with this book by Perry Marshall, the established marketer illustrates a unique application of this rule on the sales world. One of his biggest points of emphasis with his 80/20 rule is that 20 percent of customers will generate 80 percent of a business’ revenue.

The book has a lot of math in it, but it also has a lot of great real-world examples and highlights the importance of finding and creating products for that 20 percent of consumers that you are going to utilize to generate 80 percent of your company’s profits. If you add this book to your library, you will gain an entirely new perspective on marketing that can help you hone your skills and think big with all of your upcoming marketing efforts.


  1. SEO for Growth by John Jantsch and Phil Singleton

Designed with marketers, web designers and entrepreneurs in mind, SEO for Growth doesn’t just explain the nuts and bolts of search engine optimization it actually teaches reader how to apply SEO to their business. It also provides a unique look at how SEO has changed dramatically over the past few years, making it a perfect book for those who think they know SEO but who are failing to apply this approach to their business.

  1. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

At its heart, effective marketing is all about being able to sell an idea to the public. This more sales-driven approach to marketing comes from Daniel H. Pink and it is filled with information and examples on how to blend psychology and society together to create the most influential marketing message possible. If you really want to take your marketing skills to the next-level, then this best-selling novel is the way to go.


  1. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and win More Customers by Marketing Less By Joe Pulizzi

This book by Joe Pulizzi is perfect for those who want to improve their marketing skills by improving their efficiency, in short, by finding more success while doing less. This is also a great book for those who want to specifically build their content-marketing efforts. Filled with straightforward tips, insights and tidbits, this is one skill-building book that is a must-have addition to any marketer’s collection.


These are just five of the books that can help any marketer build their skills and become more proficient with their marketing skills. Which one of these titles will you be picking up first? Let us know in the comments.


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